The Honda Motor Company is founded.

Soichiro Honda established Honda Motor Co., Ltd., on September 24, 1948, in Itaya-cho, Hamamatsu, with capital of 1 million yen. In October of the following year, Takeo Fujisawa, who became Soichiro Honda’s lifetime partner came aboard as managing director.

The two aimed to build the company into the world’s top motorcycle maker. That goal was realized through the sale of the Super Cub C100 in August 1958, their participation in the Isle of Man TT Race in June 1959, and the opening of Suzuka Factory in April 1960.

The twelve years during which they pursued their dream of becoming number one worldwide was an era of confusion and turmoil for both Honda Motor and the rest of the world. Let’s listen to the words of the people who along with Soichiro and Fujisawa lived their lives to the fullest amid the turbulence of that period, striving toward their dreams with creativity and a burning passion for success. The stories that illustrate the times reveal the “Hondaisms” that Honda and Fujisawa passed on to them.